Push HubSpot property fields into Google Analytics in five steps
Create your Analytics Amplifer account
It’s easy! Click on the free trial button, enter your details, and then setup a password. We'll send you an email to confirm your account and you're in!
Connect your Google Analytics account
Then you will connect your Google Analytics account. Again you will just need to click on the connect button and login to Google account.
Connect your HubSpot account and select key property fields
Next you will connect your HubSpot account. Just click on the connect button and login to your HubSpot account. Once connected select what HubSpot fields you want to pull into Google Analytics.
Install a site wide script
After you have connected HubSpot and set your Google Settings you will need to make some minor tweaks to your HubSpot forms and install a site wide script. For more details and step by step instructions check out our ‘How to install’ page.
View HubSpot data in Google Analytics
You're done! Your HubSpot contact data will now appear in Google Analytics. Metrics that will pull include: life cycle stage, deals won, personas and lead scoring.
Enhance business intelligence, conversion paths and drive profitability
Key HubSpot field properties pushed into Google Analytics
Below are all the HubSpot object level data metrics Analytics Amplifier will push into Google Anlytics to help you drive better business outcomes.
Lifecycle set
Connect HubSpot's default lifecycle stages, such as Marketing Qualified Lead (MQL) or Sales Qualified Lead (SQL).
Deals won
Understand what content or campaigns were successful in securing your large deals and go after more like them!
Persona set
If you use HubSpot Personas you will be able to analyse which personas are most effective for you. Create look-a-like audiences based off them.
Lead score*
We care most about our 'Warm' and 'Hot' leads, now you can focus on what works for them, plus use look-a-like audiences to find more of them. *Only available with HubSpot Marketing Pro or Enterprise.
Number of associated deals
Target contacts who you have open/current deals with.
Lead status
Start or stop advertising to your prospects based off their current lead status.
Unsubscribed
Stop wasting money advertising to prospects that do not want to hear from you.
NPS rating*
Got happy customers? Target and find more of them. *Only available with HubSpot Marketing Pro or Enterprise.
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